Case Study

How a leading distributor of iconic brands protects its e-commerce from malicious attacks with the help of Kasada.

One of the largest distributors in Australia and New Zealand, True Alliance is home to some of the world’s most famous “must have” brands including Ben Sherman, Lacoste, Lee, Nautica, Riders, Rockport, Speedo, Teva, The North Face, UGG and Wrangler. E-commerce represents an essential part of True Alliance’s business and it required reliable protection after being confronted with an alarming number of online threats, including account takeover and credit card scams.

“Almost all types of fraud hitting our websites use bots today. Over the past years, we have seen malicious automation grow in volume and sophistication. Our revenue was at risk, our website performance and customer experience were getting hit, and our IT costs were increasing as we were trying to keep up with the malicious traffic.”

Regan MacDonald, Group IT Manager

The Gain

Since implementing Kasada, True Alliance across all its brands is now:

• Ensuring maximum efficiency in protecting against malicious attacks
• Improving website uptime to as much as 99.9%  
• Understanding and controlling synthetic traffic, increasing its conversion rate by as much as 60%      
• Protecting its brands against price scraping and IP theft      
• Controlling the rate of false positives to below 0.01% since implementation
• Improving actual user experience, with bots no longer consuming website resources
• Saving costs across improved conversion rates, right-sized marketing spend, and accurate analytics of genuine, real people shopper traffic
• Optimizing overall online business performance.

"Since Kasada is implemented in line, we scrutinized its performance and business impacts on our online activity. Not only has its false positive rate remained below 0.01% since inception, but we never had a missed attack to report. As for our customer experience, we were expecting some increased latency, but Kasada, in fact, surprised us with just the opposite. It offloaded all synthetic traffic and improved our customer experience." 

Ken Kennedy, Group Head of Digital